Producing content demands creativity, strategy, and commitment. However, creators often burn out, chasing likes and follows.
Rather than constantly producing something new, repurposing existing content can extend the reach of your original work. Repurposing content involves updating previously created blog posts, videos, or graphics with fresh insights and delivering them to your readers in a new format.
This approach maximizes the value of your initial investment and helps maintain engagement with your audience, as different formats cater to diverse preferences.
9 ways to repurpose your content
Here are some ways to repurpose your website content right now.
- Turn old content into a newsletter: Great content and less stress. If there’s anything that needs updating with the content, targeting your newsletter readers is a great way to make sure the updated content reaches them.
- Give something away in a PDF: If you have a blog series on a specific topic, compile them into a PDF and share the link at the bottom of the post. This strategy provides your audience with a valuable resource they can download and refer to at their convenience.
- Make images: Maybe you have some tips or a quote that might be useful.
- Write a book: Have you been writing your blog for a while? Turn some of the most valuable content into a book.
- Be a guest on a podcast: Podcasting is not for the faint of heart, so if you’re feeling overwhelmed by the idea of starting one, why not appear as a guest on one?
- Host a webinar: Record it, release it.
- Discussion video: Make a Reel or YouTube Short discussing your old content in a simplified way.
- Guest posts: Turn your best advice into a guest post. It’s a great way to showcase your knowledge and establish authority in your field.
- Slideshow: Turn your “top 10” into a slideshow, or share them one by one in your Story or in a Reel.
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